Advisers Can Benefit from Utilising SEO – Expert

Financial advisers are still underestimating, and under-utilising, the power of search engine optimisation (SEO) to drive traffic to their websites, according to an industry expert.

Claudio Pannunzio

President and Founder of i-Impact Group, Claudio Pannunzio, said by implementing a few simple SEO strategies, advisers could gain
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Seeking the Ideal Client

Advisers should not be distracted by current-day trends if it means they lose sight of the fundamentals involved in developing the right client base. This is the latest message from US-based consultant, Claudio Pannunzio. Speaking at a recent adviser forum, Mr Pannunzio, Founder of the i-Impact Group, told his audience that some financial advisers continue to seek the
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Outsourcing social media has drawbacks

The cons of outsourcing social media activities far outweigh the pros, according to an independent financial services consulting firm. As many advisers cannot find the time for social media interaction, delegating the job to external experts creates more free time for the adviser and uses a specialist who understands social media better than the adviser, which could
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