Storytelling: ‘Pull’ instead of ‘Push’ to Effectively Engage Your Audience

As I pointed out in in last February’s post Use Storytelling to Persuade Your Audience to Take Action, despite the apparent fascination with communicating in sound bites and 140-character Tweets, human beings continue to love and be fascinated by stories. Stories capture our attention by evoking memories, stirring feelings and establishing an emotional bond with the story’s
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Use Silence to Invite Clients to Share Valuable Information

SilenceDuring a seminar on communication I conducted a few months ago, I posed a question to my audience. No one was able to provide an immediate response, so I had to wait for a while until someone offered an answer. At the end of the seminar, one of
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One Four-Letter Word Hindering Your Professional Success, and 4 Tips to Deal

FearWhat can prevent a good adviser from becoming a great adviser? The answer can be often found in one four-letter word: F-E-A-R. Frequently, fear has deep roots in our pasts. Specifically, in our childhood when we first experienced the dreads of not fitting in, being rejected, being
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