One of the biggest challenges for advisers when prospecting is to secure that initial meeting. Often the preliminary outreach to a prospect may take place via email and in that case getting a positive response—or a response at all—can be an arduous mission to accomplish.
According to
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Mindfulness—Not Multitasking—for Improved Performance and Productivity
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Email Prospecting: 4 Tips to Make the Most of 2.7 Seconds
When a Positioning Statement Trumps the Elevator Pitch
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