Category Archive: Marketing

marketing

Advisers overestimate Generation D

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Financial advisers are overestimating the average investor’s knowledge of financial markets and this has been reflected in a recent survey by Accenture. And although the survey was conducted in the USA, Claudio O. Pannunzio president and founder of US based i-Impact Group believes the findings have global ramifications, especially in sophisticated mature markets such as …

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Permanent link to this article: https://i-impactgroup.com/blog/?p=151

Affluent Clients Active on Social Media

RiskInfo Australia

May 21, 2013 Social media is one of the most cost effective and direct ways for advisers to target high net worth individuals, according to one marketing expert.Founder of i-Impact Group,  Claudio Pannunzio, said that a recent study of customers in the US with more than $100,000 to invest found that nearly all of them …

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Permanent link to this article: https://i-impactgroup.com/blog/?p=139