May 21, 2013 |
Social media is one of the most cost effective and direct ways for advisers to target high net worth individuals, according to one marketing expert.Founder of i-Impact Group, Claudio Pannunzio, said that a recent study of customers in the US with more than $100,000 to invest found that nearly all of them were actively participating in social media.The survey, conducted by Cogent Research and LinkedIn, revealed the following key statistics in relation to high net worth investors:
Despite the clear signs that wealthy individuals are engaged with social media, the study showed that just 4% of participants with an adviser currently interacted with them via social media. But over half said they would use platforms like Twitter, LinkedIn and Facebook to engage with their adviser in the future, if this was offered. Mr Pannunzio recommended advisers consider utilising LinkedIn groups, particularly those focused on personal finance or investment, as a way to engage with target clients. By carefully monitoring the ongoing conversation, said Pannunzio, the prudent financial adviser will be able to pinpoint the hot topics debated by the group. They can then showcase their knowledge on the topic by contributing answers, guidance, ideas and actionable tips. |
Affluent Clients Active on Social Media
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